Queer Up North
Creating a new brand identity for the two week long cultural festival, bringing together a diverse range of artists and audiences for a celebration of performance, art and ideas. Having established itself as a perennially ambitious festival; home of artistic innovation and risk-taking performance, celebrating its 18th birthday in 2010, the brief was to raise awareness of the festival and reach out to new audiences,taking it to a new level and positioning Queer Up North alongside the UK’s other major arts festivals. Created at True North.